Monsoon Mela, Dastkar

West Bengal has a richly diverse heritage in art and crafts. Appreciating the huge potential of the sector, Department of Micro, Small & Medium Enterprises and Textiles (MSME&T), Government of West Bengal, has taken up an innovative project of developing Rural Craft and Cultural Hubs (RCCH) in association with UNESCO, which fosters socio-economic empowerment of the artists, by developing the art and transforming the artists' marginalized villages into cultural destinations. As part of the project the artists are reaching out to different markets across India to showcase their work, interact with the buyers, and get directly linked with larger markets.