The vibrant communities across rural West Bengal are home to women skilled in traditional crafts like dokra metal casting, kantha embroidery, and terracotta sculpture. Historically, these artisans practiced their craft for personal or community purposes, often lacking access to broader markets or income opportunities. Today, RCCH Bengal is enabling these women artisans to turn their skills into sustainable livelihoods, fostering a new generation of empowered women entrepreneurs at the grassroots level.
To foster economic independence, RCCH Bengal provides artisans with access to fair pricing models and sustainable business practices. Through partnerships with cooperatives, women artisans can set fair prices for their creations and benefit from collective bargaining. Additionally, RCCH Bengal connects artisans with funding and microfinance options, helping them invest in quality materials, scale their operations, and achieve long-term financial stability.
RCCH Bengal hosts workshops tailored to traditional crafts unique to West Bengal. Programs in kantha embroidery, dokra, terracotta art, and other indigenous techniques focus on honing artistry and fostering quality improvements. Alongside practical training, artisans learn about current market trends, enabling them to create items that resonate with a broader audience while maintaining the authenticity of their craft. This approach ensures that West Bengal’s art forms are not only preserved but also celebrated globally.
RCCH Bengal advocates for gender equality and women’s rights through its craft initiatives, promoting a culture of empowerment and inclusivity. Through policy advocacy, awareness campaigns, and education, RCCH Bengal fosters an environment where women artisans feel valued, protected, and recognized. The organization supports women in establishing themselves as entrepreneurs, helping them break down traditional gender roles and realize their full potential as artisans and community leaders.